Love in Action: Because Your Life Has Value
It’s more than a number. It’s a movement across North Carolina to protect the most valuable asset you have: your commitment to the ones you love.
A NEW WAY TO THINK ABOUT PROTECTION
From an Act of Love to an Act of Value
We all know life insurance is an act of love. But the greatest act of love is protecting your Human Life Value. Your income, care, and guidance have a real financial worth. If your family would miss your love, they would miss your life value, too.

Your Income
The foundation of your family's lifestyle and future.
Your Care
The priceless guidance and support you provide every day.
Your Dreams
The legacy you want to leave for your children and loved ones.
YOUR LIFE VALUE VISUALIZER
Discover What Your Love is Worth
A Guided, Private Process
Our calculator walks you through simple steps to consider your income, debts, and future dreams in complete privacy.
An Instant, Personal Result
See the total estimated value of your life's contribution to your family, broken down into clear, understandable numbers.
A Certificate of Your Commitment
Receive a downloadable "Protection Guarantee" certificate—a powerful testament to your love and foresight that you can share with your loved ones.

THE CORE CONCEPT
What is Your Human Life Value?
It’s the financial equivalent of your economic contribution to your loved ones over your working years — the true cost of your absence. Understanding this number is the first step in making a promise that their future is secure, no matter what.
Our Mission
To Turn Love Into Lasting Protection
Our mission is to help NC families translate the powerful emotion of love into a tangible legacy of financial security—with clarity, compassion, and zero pressure.
The Founding Advocates
Meet the community leaders who support the Love in Action mission to empower North Carolina families.
Mike M.
Greensboro, NC


Richard Moore
Winston-Salem, NC

Kaye
Winston-Salem, NC

Join the Movement. Discover Your Value.
Take the first step. Use our free, private calculator to understand your Human Life Value and make a pledge to protect the ones you love.