More Than a Policy. It's a Promise.

At YourFEX.com, we believe protecting your family is the ultimate act of love. Our mission is to make that promise simple, clear, and achievable for every family in North Carolina.

America's Hidden Crisis: The Love Insurance Gap

Millions of families believe they are protected, but a gap often exists between what they have and what they truly need. This isn’t just a national issue; it’s a reality for our neighbors right here in North Carolina.

44%

Of Millennials admit they would face financial hardship within months if a primary wage earner died.

72%

Of people without life insurance say it's because they overestimate the true cost.

102 Million

U.S. Adults live with an insurance gap, needing more coverage to be truly secure.

Our Promise to the Community

At YourFEX, we’re closing the protection gap—one family at a time. Through our “Love in Action” initiative, we empower NC families with free tools and transparent education, turning confusion into clarity. Together, we’re building a more financially secure North Carolina.  

A multi-generational North Carolina family sharing a moment, representing the Human Life Value passed down through generations.

Driven by Purpose, Dedicated to Community

YourFEX.com was founded by Winston-Salem native, Richard Moore, driven by a mission to simplify the complex world of life insurance and promote financial literacy. Witnessing the stress and confusion many families face when trying to secure their future, Richard envisioned a platform that empowers North Carolinians with clarity, choice, and control.

Our Mission

To help families turn love into lasting protection — with clarity, compassion, and zero pressure.

Our Vision

To make North Carolina the most financially protected state in the nation — one family, one pledge, one policy at a time.

Top NC Rated Carriers

Partnered With North Carolina's Top-Rated Carriers

We’ve done the homework for you. We partner with dozens of the nation’s most trusted, A-rated and financially sound insurance companies to ensure you get the best selection and the most competitive rates.

Talk to a YourFEX Expert

We get it. Sometimes you just want to talk to a person. Our friendly, North Carolina-based life insurance experts are here to answer your questions and provide personalized guidance without any obligation. We’re happy to help you navigate your options.

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